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Firearms Industry Marketing

Firearms Industry Marketing

Making Sales on the Tangent Content marketing sells by putting future customers into the video participants portrayed experience. Aaron moved the energy level of this segment up from infomercial to game.  Everyone can envision themselves doing a shootout with their...
Branded Video Social Media Content

Branded Video Social Media Content

NerdyGirl has excellent: scripting & performance She creates her own performances from her home studio to match themed blog posts. Relying on the jumpcut A jump cut is a cut in film editing in which two sequential shots of the same subject are taken from camera...
Branding: Children’s Clothing

Branding: Children’s Clothing

Clothing An established clothing company launches a sub-brand. Specialty niche   Rockin Baby had been selling 4 seasons of children’s clothing in the ‘one to one’ business model and needed a new sub-brand that didn’t carry the 1-2-1...
Social Media transitions in a Traditional Company

Social Media transitions in a Traditional Company

Traditional Broadcast Excellence vs. the modern cellphone Taking a 50 Year Old Property into the Social Age Petersen’s Hunting Magazine was started in the 50’s by Pete Petersen, a Los Angeles publishing giant who’s media strategy went like this:...