art direction & branding
For over 18 years Neil has directed design and media
in all modern outlets
print & web & cinema
SKILLS & EXECUTION
In a world of visuals, finding opportunity and providing distinction for print, web, photo and video.
2 Billion impressions
18 years experience
Content management for traffic over 10,000 visitors per month.
$15k month savings over purchased ad words.
Structuring data for usability UI, UX and ecommerce presentations. Managing workflow data for output between creative and accounting or freelance talent.
250+ Episodes Directed
Video & lifestyle brand developement in reality TV and info-entertainment presentations. Solo production in far-flung places; and team management from craft servcies to grip and electric.
From world travel to product reviews engaging imagination in text. Communicating complex business process in language and design. Capturing minds and hearts in compelling sales.
Capturing the emotional moment, or producing a successful mulit-day commercial project with set-building and lighting design.
Storytelling without relying on a cut.
Classical lighting design & complex compositional elements.
Geo-orbital phenomenon timing and capture.
the first recording of the wording “user experience” was in a job title for Don Norman as he started working at Apple in 1993. Improving the experience of any aspect of using a product proved to be a profitable business strategy.
- Cinematography 100% 100%
- Still Photography 100% 100%
- Lighting Design 100% 100%
- Set Building & Dressing 100% 100%
- Photoshop Retouching 100% 100%
- Video Editing 100% 100%
- Talent Direction 80% 80%
- Team Management 90% 90%
- Proposal Writing 85% 85%
- Script Writing 75% 75%
- Sound Production 65% 65%
- On-set skills 99% 99%
- Adobe Creative Suite 100% 100%
- Graphic Design 100% 100%
- Packaging Design 75% 75%
- Web Design UI – UX 95% 95%
- Campaign Direction 100% 100%
- Brand Design & Deployment 100% 100%
From conceptualizing, designing and prototyping digital products to curating brand experiences. From art directing photoshoots to social media content, I am all about approaching problems from the user and consumer point of view and crafting solutions that combine brand value, experience design and technology.
Direction from CHAOS
Using analytics and intuition to find the target market and get the message or service into the market takes a high level of skills and practice. Marketing is no longer putting your logo on promotional pieces. Overcoming saturation with creativity remains an art in the marketplace.
Career Level Leadership:
- Lead, manage, and perform initiatives, advertising, and campaigns to budget and performance.
- Lead and manage marketing team to department and company priorities and eliminate roadblocks.
- Lead, manage, and perform development and design of marketing material within branding direction.
- Lead, manage, and perform branding and messaging opportunities at in-person company events.
- Coordinate in-city promotional and marketing activities with Sales department managers/staff.
- Lead a strategic customer experience roadmap to improve alignment between branding and experience.
- Supervisor of 20 80% 80%
- Art Direction Leadership 100% 100%
- Boardroom Presentation 100% 100%
- Client Relationships 100% 100%
- Freelance Hiring 100% 100%
- Group Processing 100% 100%
- Brainstorming & Problem solving 100% 100%
- Time Management 65% 65%
- Video Production Costing 80% 80%
- Budgeting & Costing 100% 100%
- Task delegation and reporting 96% 96%
- Results analysis 78% 78%
Neil directed me comfortably. I have lots to say, but get so nervous I trip on my words. I'm a wordsmith, and Neil would help edit me on the fly into the time constraints keeping the eloquent bits and helping me leave the rest behind. Besides the fact that I looked cooler in Neil's footage than other camera operators or directors; he's the guy I want to spend the day in the pit with. Meaning, his relaxed but confident demeanor and good conversation skills help the time pass on these difficult and wild shoots.
Neil is possibly the most talented photographer I’ve ever met. While some people take pictures, others are Artists. Artist describes Neil. From his technical skills to his mastery of composition I am always in awe.
Neil is one of those thoroughly creative, aesthetically genius people that I strive to compare myself to in my own work.
Neil is one of the most talented individuals I have ever met. I hired Neil on multiple occasions for consulting, coaching and training of my digital workflow and compositional technique. Neil’s skills as a artist combined with his incredible talent for digital media management and ease of workflow far exceeds anyone I know in this industry. If you hire Neil prepare to be amazed.
Neil is an incredibly innovative, hardworking, out-of-the-box thinker and worker. He is an asset to any team, and would be an incredible creative resource to any company.
I would highly recommend him for any creative position!! At Rockin Baby he saved us money on printing, moved effortlessly through communications bottlenecks on set, and shortened our creative delivery timelines by 3 or 4 weeks.
I had the daunting task to create a management system for our three warehouses on three continents, online transactions in 4 currencies, wholesale & retail pricing, and Neil saw the Magento website build through to completion in 3 months!!!!!
Mr. Cowley and I have traveled to numerous destinations both U.S. and abroad to film, and I
have always been pleased when he was assigned to me. He is extremely intelligent, always maintains a good sense of humor, and consistently works as long as it takes and goes to whatever lengths necessary to get the job done. He is both technically skilled and technologically advanced, and, unlike many of his peers, expends a great deal of thought and effort prior to a shoot making certain that he is prepared and has the proper equipment for the job. [continued]
Neil is absolutely one of the most creative and inspiring humans I’ve had the opportunity to have worked with. He knows his trade. He knows precisely how to combine branding efforts with our companies trajectory with the utmost of ease. His knowledge and sense of urgency to proactively utilize not only the typical SEOG data in respect to programming and design, his approach allows for great transparency and communication. This has opened up far reaching avenues of specific brand marketing for us. Our launch that will be soon, has been met with excitement and already proven with Neil’s proprietary services to directly reach not only our doors and pages, yet far beyond. We are a global resource that has been globally transformed to match our future positioning for Sales and Marketing! All thanks to Neil’s persistence and skill sets that aligned our past to our future! Thanks Neil. The only loss that companies encounter by not having Neil to compare their data or create their content, can't be measured witnessed until you retain his services. He is as sought after as one can get in his field. Get in line to sign up!
Neil is by far the most talented videographer, techi - artist I’ve ever had the pleasure of working with. He takes your visual dreams and makes them a reality! I would highly recommend him if you wish to take your event or business venture to the next level!!
Neil takes initiative, and completes the basic goals while looking for those beautiful shots only he brings back. As producer of an adventure and wilderness TV show for over ten years, the camera operators who excel are few and far between. It's too easy to get the safe shot, and yet Neil communicates well to set the stage and executes the difficult shots. He comes back with a more nuanced story line and the elegant and artistic moments that bring a final edit from mundane to sensational. I have worked with Neil from the Kalahari desert to the Colorado mountains and seen maintain his equipment from 100 degree heat to -20F cold while in a good humor. His up-before-dawn and late night time lapses are the most dramatic elements in our show's history. He collaborated with me to design a hero style show opener that utilized slow motion footage. His quad-copter or "drone" flying footage was the first in our show's history, and still the most interesting!
Neil has an incredible eye for images, and presents a new reality through his photographs or cinematic content. Whenever I’ve had the pleasure of working on a job with Neil, he’s always been a complete pro, focused on his work and considerate to other professionals who needed to share the same work area. And, he could always add some levity to the situation, even if things weren’t going perfectly. I would work with Neil any day, and not hesitate to recommend him.
Neil Cowley is beyond talented. He’s a self-starter, a self-generator, and selfless with his wonderful, creative ideas. He’s always striving to bring his readers beyond the obvious elements of the story.
As a field producer/director, I have worked with Neil for 4 years and on each production he has been a key member of the team. Neil has a comprehensive understanding of camera equipment, lighting and cinematography. I can rely on Neil to creatively capture the image I have for each shot. With a ever cheerful attitude Neil inspires the whole crew to be more creative and makes each shoot a fun atmosphere. I highly recommend Neil as a go to Videographer in any circumstance. Whether you have a highly controlled set or you are capturing fast ever changing action Neil is a great hire for your next production.
Neil designed our first website and would always lovingly add his expert eye to our mailing and publications. He always took the time to help me learn what he was seeing, or how it would help communications rather than just show me he could do it better. Neil was there to do strategic thinking, branding and opportunity identification. He partnered with me in reaching donors as effectively as consumers, and helped me communicate those emotional cues that are the motivation for donating just like purchasing. Neil was also able to utilize common print formats to allow us to give away print pieces and mail effective communications that had a cohesive style and message on our minuscule budget.
I was very hesitant to spend on getting Neil to Uganda for the purpose of making video: how could he do better than a team with college degrees? But he did - piece was the first successful 3min video that shows what we do, and the people of Uganda in their natural state without overt or manipulative 'tone'. These video pieces helped introduce me to fundraising audiences as I was invited to speak in schools and churches across the country raising thousands of dollars and impacting tens of thousands of individuals in Uganda.
I have worked with Neil for 4 years on 12 different shows. Each time I log and watch through his footage he brings a creative eye to the production. Neil is a consummate professional that is calm, works at whatever pace fits the set, and captures the shots that shine. I really like working with Neil and would recommend him for your production team.
CLIENT AND JOB HISTORY
Rights of Nature Campaign
Baush & Lomb
Smith & Wesson
North American Whitetail
Marketing Director – Gepetto Millworks : 9 years *
Marketing Manager – Parker Fabrication : 1 year *
Adwords Consultant : Synergetic Industries : 1 year *
Content Creator : Calmer Corn Heads : 4 years *
Graphic Designer : Boulder Rights of Nature : 1 Year*
Brand Manager : Rockin Baby : 2 years
Field Director : Kronke Sports : 5 years
Freelance Art & Video Director : 12 years*
Branding + Marketing : Ugandan Water Project – 8 years
Freelance Photographer : Rochester NY 12 years
Web Designer : MicroTraining – 2 years
Graphic Designer : Houghton College – 4 years