marketing management

 

For over 18 years Neil has directed outreach for successful sales

in segments from

apparel to construction to industrial to consumer services to non-profit

SKILLED EXPERIENCE

Creative Direction

In a world of visuals, finding opportunity and providing distinction in graphic design, campaign direction, print, web, photo and video.

1,200,000

Adwords Purchased

2 Billion impressions

18 years experience

 

SEO Content

Content management for traffic over 10,000 visitors per month.

$15k month savings over purchased ad words.

Data Design

Structuring data for usability UI, UX and e-commerce presentations. Workflow management for output between creative talent.

250+ Episodes Directed

Video & lifestyle brand developement in reality TV and info entertainment sectors.

k

Creative Writing

From world travel to product reviews engaging imagination in text.  Communicating complex business process in language and design.  Capturing minds and hearts in compelling sales.

Experience Design

From conceptualizing, designing and prototyping digital products to curating brand experiences. From art directing photoshoots to social media content, I am all about approaching problems from the user and consumer point of view and crafting solutions that combine brand value, experience design and technology.

Direction from CHAOS

Using analytics and intuition to find the target market and get the message or service into the market takes a high level of skills and practice. Marketing is no longer putting your logo on promotional pieces. Overcoming saturation with creativity remains an art in the marketplace.

Career Level Leadership:

  • Lead, manage, and perform initiatives, advertising, and campaigns to budget and performance.
  • Lead and manage marketing team to department and company priorities and eliminate roadblocks.
  • Lead, manage, and perform development and design of marketing material within branding direction.
  • Lead, manage, and perform branding and messaging opportunities at in-person company events.
  • Coordinate in-city promotional and marketing activities with Sales department managers/staff.
  • Lead a strategic customer experience roadmap to improve alignment between branding and experience.

management experience

  • Supervisor of 20 80% 80%
  • Art Direction Leadership 100% 100%
  • Boardroom Presentation 100% 100%
  • Client Relationships 100% 100%
  • Freelance Hiring 100% 100%
  • Group Processing 100% 100%
  • Brainstorming & Problem solving 100% 100%
  • Time Management 65% 65%
  • Video Production Costing 80% 80%
  • Budgeting & Costing 100% 100%
  • Task delegation and reporting 96% 96%
  • Results analysis 78% 78%

10 year success trajectory

The story of Gepetto Millworks starts in the financial collapse of 2008 where building projects came to a screeching halt.  Matthew Wiley was left with his skills and his tools, but his intuition told him to invest in marketing.  We started with a long discussion of the market, his personal vision for a company that he can lead, and the rest was up to me.  From the physical printed packet to the website that visually showcased the work while providing new leads through search engine terminology specific to the trades the marketing worked.

2017 saw the firm build a new 20,000 square foot purpose built facility in downtown Richmond where we make some of the most interesting wood products and promotional materials you’ll see in the industry!  The summary shows the growth from a guy and his tools to over a million dollars in sales and 8 employees on payroll.

A man and his tools

to 1.5M annual sales

Coworkers say

{

Neil directed me comfortably.  I have lots to say, but get so nervous I trip on my words.  I'm a wordsmith, and Neil would help edit me on the fly into the time constraints keeping the eloquent bits and helping me leave the rest behind.  Besides the fact that I looked cooler in Neil's footage than other camera operators or directors; he's the guy I want to spend the day in the pit with.  Meaning, his relaxed but confident demeanor and good conversation skills help the time pass on these difficult and wild shoots.

Skip Knowles

Editor & Publisher, Waterfowl Magazine

Neil is possibly the most talented photographer I’ve ever met. While some people take pictures, others are Artists. Artist describes Neil. From his technical skills to his mastery of composition I am always in awe.
Neil is one of those thoroughly creative, aesthetically genius people that I strive to compare myself to in my own work.

Joshua Pies

Executive Producer, C47 Films

Neil is one of the most talented individuals I have ever met. I hired Neil on multiple occasions for consulting, coaching and training of my digital workflow and compositional technique. Neil’s skills as a artist combined with his incredible talent for digital media management and ease of workflow far exceeds anyone I know in this industry. If you hire Neil prepare to be amazed.

Adam Coker

Exec. Dir. Producer, The Good Light

Neil is an incredibly innovative, hardworking, out-of-the-box thinker and worker. He is an asset to any team, and would be an incredible creative resource to any company.

I would highly recommend him for any creative position!! At Rockin Baby he saved us money on printing, moved effortlessly through communications bottlenecks on set, and shortened our creative delivery timelines by 3 or 4 weeks.

I had the daunting task to create a management system for our three warehouses on three continents, online transactions in 4 currencies, wholesale & retail pricing, and Neil saw the Magento website build through to completion in 3 months!!!!!

Kathryn Wiley

CEO, Rockin Baby

Mr. Cowley and I have traveled to numerous destinations both U.S. and abroad to film, and I
have always been pleased when he was assigned to me. He is extremely intelligent, always maintains a good sense of humor, and consistently works as long as it takes and goes to whatever lengths necessary to get the job done. He is both technically skilled and technologically advanced, and, unlike many of his peers, expends a great deal of thought and effort prior to a shoot making certain that he is prepared and has the proper equipment for the job. [continued]

Craig Boddington

Journalist, Boddingtons Adventures & Petersen's Hunting

Neil is absolutely one of the most creative and inspiring humans I’ve had the opportunity to have worked with. He knows his trade. He knows precisely how to combine branding efforts with our companies trajectory with the utmost of ease. His knowledge and sense of urgency to proactively utilize not only the typical SEOG data in respect to programming and design, his approach allows for great transparency and communication. This has opened up far reaching avenues of specific brand marketing for us. Our launch that will be soon, has been met with excitement and already proven with Neil’s proprietary services to directly reach not only our doors and pages, yet far beyond. We are a global resource that has been globally transformed to match our future positioning for Sales and Marketing! All thanks to Neil’s persistence and skill sets that aligned our past to our future! Thanks Neil. The only loss that companies encounter by not having Neil to compare their data or create their content, can't be measured witnessed until you retain his services. He is as sought after as one can get in his field. Get in line to sign up!

Tom Pemble

VP Sales, Parker Fabrication

Neil is by far the most talented videographer, techi - artist I’ve ever had the pleasure of working with. He takes your visual dreams and makes them a reality! I would highly recommend him if you wish to take your event or business venture to the next level!!

Andrea Passage

Professional Dancer

Neil takes initiative, and completes the basic goals while looking for those beautiful shots only he brings back.  As producer of an adventure and wilderness TV show for over ten years, the camera operators who excel are few and far between.  It's too easy to get the safe shot, and yet Neil communicates well to set the stage and executes the difficult shots. He comes back with a more nuanced story line and the elegant and artistic moments that bring a final edit from mundane to sensational.  I have worked with Neil from the Kalahari desert to the Colorado mountains and seen maintain his equipment from 100 degree heat to -20F cold while in a good humor. His up-before-dawn and late night time lapses are the most dramatic elements in our show's history.  He collaborated with me to design a hero style show opener that utilized slow motion footage.  His quad-copter or "drone" flying footage was the first in our show's history, and still the most interesting!

Kevin Steele

Publisher and Producer, Petersen's Hunting Adventures

Neil has an incredible eye for images, and presents a new reality through his photographs or cinematic content. Whenever I’ve had the pleasure of working on a job with Neil, he’s always been a complete pro, focused on his work and considerate to other professionals who needed to share the same work area. And, he could always add some levity to the situation, even if things weren’t going perfectly. I would work with Neil any day, and not hesitate to recommend him.

Dave Bartlett

Independent DP, DB Productions

Neil Cowley is beyond talented. He’s a self-starter, a self-generator, and selfless with his wonderful, creative ideas. He’s always striving to bring his readers beyond the obvious elements of the story.

Gary Fong

Photo Editor , San Franscisco Chronicle

As a field producer/director, I have worked with Neil for 4 years and on each production he has been a key member of the team. Neil has a comprehensive understanding of camera equipment, lighting and cinematography. I can rely on Neil to creatively capture the image I have for each shot. With a ever cheerful attitude Neil inspires the whole crew to be more creative and makes each shoot a fun atmosphere. I highly recommend Neil as a go to Videographer in any circumstance. Whether you have a highly controlled set or you are capturing fast ever changing action Neil is a great hire for your next production.

Stacy Ratliff

TV Director & Producer, IQ2Hunt

Neil designed our first website and would always lovingly add his expert eye to our mailing and publications.  He always took the time to help me learn what he was seeing, or how it would help communications rather than just show me he could do it better.  Neil was there to do strategic thinking, branding and opportunity identification.  He partnered with me in reaching donors as effectively as consumers, and helped me communicate those emotional cues that are the motivation for donating just like purchasing.  Neil was also able to utilize common print formats to allow us to give away print pieces and mail effective communications that had a cohesive style and message on our minuscule budget.

I was very hesitant to spend on getting Neil to Uganda for the purpose of making video:  how could he do better than a team with college degrees?  But he did - piece was the first successful 3min video that shows what we do, and the people of Uganda in their natural state without overt or manipulative 'tone'.  These video pieces helped introduce me to fundraising audiences as I was invited to speak in schools and churches across the country raising thousands of dollars and impacting tens of thousands of individuals in Uganda. 

full project

James Harrington

Director, Ugandan Water Project

I have worked with Neil for 4 years on 12 different shows.  Each time I log and watch through his footage he brings a creative eye to the production. Neil is a consummate professional that is calm, works at whatever pace fits the set, and captures the shots that shine. I really like working with Neil and would recommend him for your production team.

Jason Lyons

Post Production Supervisor, Outdoor Sportsmans Group

production skills

  • Cinematography 100% 100%
  • Still Photography 100% 100%
  • Lighting Design 100% 100%
  • Set Building & Dressing 100% 100%
  • Photoshop Retouching 100% 100%
  • Video Editing 100% 100%
  • Talent Direction 80% 80%
  • Team Management 90% 90%
  • Proposal Writing 85% 85%
  • Script Writing 75% 75%
  • Sound Production 65% 65%
  • On-set skills 99% 99%
  • Adobe Creative Suite 100% 100%
  • Graphic Design 100% 100%
  • Packaging Design 75% 75%
  • Web Design UI – UX 95% 95%
  • Campaign Direction 100% 100%
  • Brand Design & Deployment 100% 100%

CLIENT AND JOB HISTORY

Brands:

 

Kodak

Baush & Lomb

UPS

Beretta

Sig Saur

Smith & Wesson

Ruger

North American Whitetail

Petersen’s Hunting

5LINX

Constellation Brands

Laserlyte

CZ USA

Positions:

 

Marketing Director – Gepetto Millworks : 9 years *

Marketing Manager – Parker Fabrication : 1 year *

Adwords Consultant : Synergetic Industries : 1 year *

Brand Manager : Rockin Baby : 2 years

Field Director : Kronke Sports : 5 years

Freelance Art & Video Director : 12 years*

Branding + Marketing : Ugandan Water Project – 8 years

Freelance Photographer : Rochester NY 12 years

Web Designer : MicroTraining – 2 years

Graphic Designer : Houghton College – 4 years

 

*currently under management

Firearms Industry Marketing

Making Sales on the Tangent Content marketing sells by putting future customers into the video participants portrayed experience. Aaron moved the energy level of this segment up from infomercial to game.  Everyone can envision themselves doing a shootout with their...

Complex Graphic Design

Photorealistic Montage The above image was shot in a hurry for the child's expression.  The catalog is in a 2:1 panoramic layout.  Extensive and delicate pixel based editing was needed to bring a matching realistic look and feel to the 2 dimensional setpieces.  The 2...

Individual Yoga Teacher Branding

Individual Yoga Teacher Branding and Marketing design setup for $250. Photography & Video production included.

Branding Designer: Logo Portfolio

A smattering of logo design projects for you to browse. Your business deserves to put it's strongest presence possible into the marketplace.  It takes the consistent work of a skilled designer to move  your business up into the conscious consumer's mind.  Hire local -...

Marketing Segments

Create a NARROW TEST not a marketing prayer! What I Do Non Profit MessagingContract ManufacturingGain insights into sociocultural segmentation factors You can discover this information about your customers by interviewing your loyal customers in person. A great way to...

Branded Video Social Media Content

NerdyGirl has excellent: scripting & performance She creates her own performances from her home studio to match themed blog posts. Relying on the jumpcut A jump cut is a cut in film editing in which two sequential shots of the same subject are taken from camera...

Branding: Children’s Clothing

Clothing An established clothing company launches a sub-brand.Specialty niche  Rockin Baby had been selling 4 seasons of children's clothing in the 'one to one' business model and needed a new sub-brand that didn't carry the 1-2-1 commitment. The 'social value'...

Social Media transitions in a Traditional Company

Taking a 50 Year Old Property into the Social Age Petersen's Hunting Magazine was started in the 50's by Pete Petersen, a Los Angeles publishing giant who's media strategy went like this: "For the kind of magazine I publish," Petersen once declared, "the newsstand is...

African NGO : Branding, Design, & Video Production

Neil developed the branding direction with Ugandan Water Project for 7 years before finally getting the opportunity to produce videos in Uganda showing the staff and director working in country. Same day edits produced in HD in 2013. Spirited and lively take on the NGO or Development promotional piece.

Formal Letter of Recommendation

We are constantly thrown into unfamiliar situations, often requiring physical exertion but always mental agility, and in many cases we must rely on perfect strangers. Mr. Cowley is able to roll with the punches, but among his many excellent attributes is this: His interpersonal skills are excellent. He is able to get along with anyone and everyone.Again, Mr. Cowley has my unqualified and most enthusiastic recommendation; he is an extremely talented young man with a bright future ahead of him.